Electronic Entertainment Expo

The Electronic Entertainment
Expo, which is commonly
known as E3, is the world's
premier trade show that
showcases products and
services pertaining to the computer and video game
industry. It is an annual trade
show owned by the
Entertainment Software
Association (ESA), a United
States based association dedicated to serving the
business and publicity needs of
video companies that publish
interactive computer and video
games for video game
consoles, handheld devices, personal computers, and the
Internet.

Throughout the years since its
establishment, the E3 Expo has
been a venue for many game
developers to show-off their
upcoming game and game-
related hardware. Through the E3 Expo, thousands of
professional and avid gamers
are able to experience the
future of interactive
entertainment. The most
influential people leading the most innovative companies in
the business attend E3 Expo to
see groundbreaking new
technologies and never-before-
seen products for computers,
video game consoles, handheld systems and the Internet.

The E3 Expo has been
considered to be the Ultimate
Expo for the video game
industry with a record
attendance of nearly 70,000
people in 2005 and 60,000 people in 2006. Because of this
most video game companies
spend more time and
resources on their presentation
for E3 than any other
convention.

The E3 Expo has been widely
covered by many websites and
blogs with live webcasts, game
previews, game media and
blog entries detailing the
event.